Johnny Wolf’s PUA Fraud, Scam, Fake – How to deal with haters. =)

Here’s a great tip for everyone, don’t ever google your name. =) And if you do, don’t take anything you read online personally. The best way to ignore haters is to live a fantastic life. When you’re on the beach with good friends, a hot girl, enjoying life, the haters are sitting in their dark bedroom talking trash on the internet, hiding behind their keyboard feeling mighty. =)

Being negative doesn’t help anyone. I used to think it would make me feel somehow better if I exposed someone as a fake or a fraud, or even if I wrote an honest, negative review but I’ve learned that it only feels good for a second while you’re doing it, and only because you are trying to drag people down to your level. One of the reasons why I co-found the PUA Summit and give everyone a chance to speak there is so you can meet the “gurus” and instructors in person, hear them deliver their best advice and decide for yourself if they are legit and the best person to teach you.

The “PUAs” with the biggest problems:

If you have been in the PUA Community for more than a year and still aren’t happy with your life, you may have a problem.

If you have more than 100 posts on any internet forum, you may have a problem.

If you gain happiness when others fail, especially when well known gurus or instructors fail, you may have a problem.

Maybe you secretly hope that pick up and self-improvement is a fraud and it doesn’t work, that way you can look at your own life and have a reason why you are a failure?

Either way, I understand what you are going through.

My favorite author Tim Ferris author of the 4hour workweek and 4 hour body, the guy who changed my life even more than Neil Strauss just put up a post about how many haters he has and how many people called him a fake and a fraud. It’s hard not to take things personally, but my advice is simply just to remember that anyone that takes the time and feels the need to write negative things about someone else online is unhappy with their own lives.

Think about something that is universally liked and appreciated, now google it with the words sucks, fraud, fake, or hate and you’ll be surprised at what comes up!. Google is amazing, easily the best thing that has happened to the internet ever, and it has helped millions of people everyday. But google “Google Sucks” and you’ll be surprised how many haters are out there. Try Madonna is a Fraud, or even Michael Jordan is a fraud.

Anyways I wanted to share this link and article with everyone:

Here is a summary of the article:
1. It doesn’t matter how many people don’t get it. What matters is how many people do.

“It’s critical in social media, as in life, to have a clear objective and not to lose sight of that,” Ferriss says. He argues that if your objective is to do the greatest good for the greatest number of people or to change the world in some small way (be it through a product or service), you only need to pick your first 1,000 fans — and carefully. “As long as you’re accomplishing your objectives, that 1,000 will lead to a cascading effect,” Ferriss explains. “The 10 million that don’t get it don’t matter.”

2. 10% of people will find a way to take anything personally. Expect it.

“People are least productive in reactive mode,” Ferriss states, before explaining that if you are expecting resistance and attackers, you can choose your response in advance, as opposed to reacting inappropriately. This, Ferriss says, will only multiply the problem. “Online, I see people committing ’social media suicide’ all the time by one of two ways. Firstly by responding to all criticism, meaning you’re never going to find time to complete important milestones of your own, and by responding to things that don’t warrant a response.” This, says Ferriss, lends more credibility by driving traffic.

3. “Trying to get everyone to like you is a sign of mediocrity.” (Colin Powell)

“If you treat everyone the same and respond to everyone by apologizing or agreeing, you’re not going to be recognizing the best performers, and you’re not going to be improving the worst performers,” Ferriss says. “That guarantees you’ll get more behavior you don’t want and less you do.” That doesn’t mean never respond, Ferriss goes on to say, but be “tactical and strategic” when you do.

4. “If you are really effective at what you do, 95% of the things said about you will be negative.” (Scott Boras)

“This principle goes hand-in-hand with number two,” Ferriss says. “I actually keep this quote in my wallet because it is a reminder that the best people in almost any field are almost always the people who get the most criticism.” The bigger your impact, explains Ferriss (whose book is a New York Times, WSJ and BusinessWeek bestseller), and the larger the ambition and scale of your project, the more negativity you’ll encounter. Ferriss jokes he has haters “in about 35 languages.”

5. “If you want to improve, be content to be thought foolish and stupid.” (Epictetus)

“Another way to phrase this is through a more recent quote from Elbert Hubbard,” Ferriss says. “‘To avoid criticism, do nothing, say nothing, and be nothing.” Ferriss, who holds a Guinness World Record for the most consecutive tango spins, says he has learned to enjoy criticism over the years. Ferriss, using Roman philosophy to expand on his point, says: “Cato, who Seneca believed to be the perfect stoic, practiced this by wearing darker robes than was customary and by wearing no tunic. He expected to be ridiculed and he was, he did this to train himself to only be ashamed of those things that are truly worth being ashamed of. To do anything remotely interesting you need to train yourself to be effective at dealing with, responding to, even enjoying criticism… In fact, I would take the quote a step further and encourage people to actively pursue being thought foolish and stupid.”

6. “Living well is the best revenge.” (George Herbert)

“The best way to counter-attack a hater is to make it blatantly obvious that their attack has had no impact on you,” Ferriss advises. “That, and [show] how much fun you’re having!” Ferriss goes on to say that the best revenge is letting haters continue to live with their own resentment and anger, which most of the time has nothing to do with you in particular. “If a vessel contains acid and you pour some on an object, it’s still the vessel that sustains the most damage,” Ferriss says. “Don’t get angry, don’t get even — focus on living well and that will eat at them more than anything you can do.”

7. Keep calm and carry on.

The slogan “Keep Calm and Carry On” was originally produced by the British government during the Second World War as a propaganda message to comfort people in the face of Nazi invasion. Ferriss takes the message and applies it to today’s world. “Focus on impact, not approval. If you believe you can change the world, which I hope you do, do what you believe is right and expect resistance and expect attackers,” Ferriss concludes. “Keep calm and carry on!”

Warm Regards,

Johnny Wolf


  1. Antoine Dodson says:

    Don’t think I agree w/your “do no harm” attitude, while you may not want to go out of your way trying to pull down people, if you see someone selling a service/product you have absolutely no faith in, you really damage your own industry’s reputation by not speaking out. While YOU may be able to separate quality from BS from experience, new people often will not.

    I’ve read through T4HWW and found its one of those books that seem to make sense, but its REALLY REALLY REALLY hard to actually implement the steps b/c they deal with changing fundamental ways you approach life (your job/friends etc.). Didn’t like how his automated lifestyle solution doesn’t work for knowledge workers (me) though.

    Did appreciate his emphasis on experiences (travel etc) over stuff. I feel the same way about this book as Rich Dad Poor Dad; counter-intuitive but agree with core parts of it, tough to change yourself to implement the solutions presented.

  2. People can literally backward rationalization any kind of behavior but few can face their own insecurity and failure.

    For 4 years, you sold pickup pheremones. We both know that there are dumbass afc out there who believes in that shit and will buy it. By selling the pheromones, you are essentially selling away your integrity. Most people do not respect people who lacks integrity.

  3. Johnny Wolf says:

    Brian, I’ll give you that since you were man enough to use your real name and email.

    If you actually read the website and order page, which I am sure you did not. I specifically said “pheromones most likely don’t do anything, but the cologne smells great.”

    One guy, Jared told me that he wants to buy another bottle because it’s his girlfriend’s favorite scent. But because of the negativity people have against a PUA Cologne, especially one with Pheremones I stopped selling the product and now Jared and other guys can’t get it anymore.

    Is he a “dumbass afc” like you said, that thinks it is a magic formula? No, he just liked the idea of having a unique, custom made scent that girls like. But thanks to guys like you spreading negativity on the internet 24 hours a day, I took it off the market so I wouldn’t have to deal with this bs.

    Stop being so damn negative all the time Brian. If you spent the last 5 years improving yourself, being open minded and being positive you would actually have a girlfriend by now and be happy. Think about it. Seriously.

  4. So basically, you sell the “pheremone” purely because it smells good and you have NO other intention?

    Let’s get real here bro, who are you trying to fool here? This post reeks of how the tobacco company justify that they’re legitimate on their selling of tobacco because there’s a fine print that if you smoke too much tobacco, then you will get lung cancer.

    I find it’s hard to explain the concept of honesty and integrity to you because throughout your life, you do not value that. Even some of your own close friends admit that you always find a way to “cheat” the system.

    Your blog reeks of unhappiness and self hatred. You constantly tries to find a way to externally make you happy, but i highly doubt it’s going to work.

    If what people said about you as a “fraud” and dishonest does not affect you, this post would not even exist at all.

    This is my last post to you. Until you start building characters in yourself, you will never respect yourself. All the external “success” will means absolutely nothing.

  5. Johnny Wolf says:

    First off Brian, I’m not your “bro.” And I’m not going to argue with you.

    People that smoke cigarettes know they are going to get cancer, and it is their own dumb ass fault if they do.

    Anyways, you are the exact person I had in mind when writing some of these posts about guys trolling the internet leaving negative comments.

    You have been in “The Game” for over 5 years and still don’t have a girlfriend. You have thousands of forum posts and comments, and you gain happiness when other’s are having a bad day or fail at something. You are the perfect example why 95% of “Pick Up Artists” stay in the community forever and never achieve success with women or in their lives.

    Everyone can use your case study as an example, and hopefully you will do yourself a favor and take my advice and move on from the community, stop being so negative, and get some real life non PUA friends.

  6. I am seeing a few girls in my life right now. I have plenty of non community friends, good thing one of them is not you. Clearly, you have learn nothing over the years

  7. Johnny Wolf says:

    I sincerely wish you the best of luck Brian. You are not a bad guy and you deserve to be happy.

  8. Nice move. Very Tim Ferriss.

    Next time you’re in Taiwan hit me up.

  9. Johnny,

    Is Brian the dude from APBs free bootcamp from 2007? The bald asian dude?

  10. Johnny Wolf says:

    Yes he is.

  11. One of the best article I have ever read. KUDO to you!!


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